My extremely fabulous Dyson Experience!

I have been meaning to get this post live for over a week now, but in between two nasty lung infections and family duties, I am a bit delayed.

A couple of weeks ago, I had an opportunity of a lifetime. I may say this with some things, but truly – an event of a lifetime!

On March 19th, I was in Chicago for an event for a company that I have been using their product in my home, fallen in love with the product, fallen in love with the company, a company that I firmly believe in and after meeting them face to face, a company that has turned my family’s life around completely: Dyson.

I flew in to Chicago the evening before and was so beyond ecstatic about the event that I could barely sleep the night before. On Friday, I woke up and was ready to go do Dyson Headquarters. I caught a Taxi with Tara from Deal Seeking Mom. We had to stop for Starbucks first, but once we made it to Dyson, we were already, both, in awe. The building was gorgeous and to meet the friendly faces of Dyson was simply breathtaking!


I learned a LOT about Dyson. I loved my Dyson Vacuum before the event, but I can tell you that just from this experience, I don’t see my family ever owning another brand. Yes, I have that much faith in this company, and the people behind the name.


I learned SO much! Here is a recap for you:

  • We met Andy. Andy ROCKED it! He taught us SO MUCH (did I say that loud enough?) SO MUCH about the technical aspects behind the brand, Dyson. Coming from a tech-geeky kind of person, this was mouth dropping for me to learn about.

What IS engineering?

A lot of people have a huge uncertainty for what engineering truly entails.

The main difference is: Can someone create something without having the whole ‘problem solving’ role? To create a successful product, no. Engineering is a huge problem solving aspect and is based on function – including color coordination. What? Color? You bet’cha! With Dyson, they engineer and organize their products, but also base the organization off of color. Color? Sounds weird, huh?

Think about it. Dyson has vacuum cleaners that are yellow, purple, white and some other familiar color choices. Why the color function?

With Dyson:

  • Yellow & Purple: The yellow and purple typically represent the All floors and Animal models. The color coding makes it better to point out Dyson’s unique technologies: cyclone technology, Ball technology, etc. The Purple model (Animal) is more of a specialization in home with pet hair clean up
  • Red: All units have their action points easily shown on the models. The red represent “action”: The on/off switch, an easy to grab quick-draw wand.

When I first received my DC25 in 2008, I have to say that the first thing that I noticed was the color coding. This noticeable from someone who color codes her office and alphabetizes her kitchen pantry. With a Dyson vacuum, all function areas are color coded.

Dyson thinks of everything. I wouldn’t have believed it, until I witnessed it firsthand. Dyson thinks of form AS fashion. Who wants an ugly vacuum? I don’t, that’s for sure! Dyson starts with the initial problems and they work their way from there. Problems generate ideas. Ideas create solutions.

The real skill of an engineer is to be able to look past the look past While creativity doesn’t mean disorganization, if you think about it, if you try something, evaluate it and refine it – this creates an overall solution that works. WORKS. In order to get a working solution, there also comes a lot of failure. (Per Andy @ Dyson)

“Failure is a part of the engineering process.”

Dyson’s engineers are always looking at applying new motor technology to all of their machines, but currently the Dyson digital motor is found in the DC22 Motorhead canister vacuum, our newest handheld, DC31, and the Dyson Airblade™ hand dryer.

Did you know that in order to create a solution, you need to keep trying and trying – solutions ARE out there. Dyson has had approximately 5127 interactions in the engineering process over 15 years.

“Solutions ARE out there; you just have to keep trying. Failure isn’t failure if you learn something.”

I had NO idea that Dyson has so many different regions for employees ranging from microbiology (technical, huh!?) to customer service. What impressed me a lot was that Dyson has the total approach in the design of their products. This company has a HOLD over their company, their products, their customers.

In the testing aspect: I had no idea that Dyson has an AMC chamber is used to test electromagnetic fields. What? Confuse you? Example: if you turn the vacuum on, your TV won’t turn off. Hey, I used to live in a house that did that, but I think that was more of an electrical issue. 😆 When Dyson thinks about problems, they don’t think about the product with the existing problems, they dig deeper for the root of what the solution can be.

You might be thinking something along the line of “Did they pump you with information and no fun?” Wrong! We broke for a yummy & a lunch where we were able to sit around and get to know each other on a more personal level. This was probably the best ‘round table’ lunch discussion I have ever encountered at a bloggy event.

After a fun lunch where everyone these discovered (Sheena will laugh at this :lol:) that I name all of my appliances. Yes. I admit it. I name my ‘babies’. I have my Dyson that I named Danielle and Sheena giggled at me for naming my fridge Franny. Hey, those loved ones in our lives need to be named, right? 😉

Other than learning about Sheena’s laugh for my naming my appliances, I learned about my fellow bloggy friends:

  • Stephanie’s request was for Dyson to create a Lego ‘picker-upper’
  • Kim owns a Shark navigator, but wishes she had a Dyson
  • Sheena has a Dirt Devil
  • Nicole has a DC17 Animal
  • MJ has a Eureka Cannister
  • Tara is a proud owner of a DC25 (go Tara!)
  • Kaitlyn has a Miele vacuum canister (never heard of this before then)
  • Beth is in dire need of a vacuum that has Facebook built in and that has the ability to pick up socks.

It’s amazing what you can learn from a lunch with some fellow blogger friends!

After lunch, we were able to have an amazing, and FUN hands on experience, where I learned SO much more about Dyson.


One thing that I learned and, simply was amazed at, was that when Dyson is in ‘thoughts’ for their products, is they create ‘models’, in cardboard format, called prototypes. Why cardboard? Cardboard prototypes are cheaper, and they allow Dyson to visualize their thoughts ‘in real life’. Seriously – SO COOL to see this!!


Did you know that Dyson has a FAN? What? You want to fan my living room floors? NO, silly! A fan, as in – cooling off, within your home. A fan. You know, a fan is that bulky, ugly thing, that has blades that will hurt my kids’ fingers if they were to stick them in this metal surrounding. You know what a fan is.


See that? That is where the air comes from…. NO blades – safety for your family.


These beauties are available in a 10 inch and 12 inch sizes. I saw these, first hand, and oh-my-gosh – beautiful! They WORK, they cool, they are SAFE for your home, they don’t have any blades, they are safe for your family, your kids and they are actually affordable.

With the Air Multiplier, it creates an air pressure inside, like Hendra, where air flows over the surface and the air shoots out; all around the circular frame. This fan is called an air Multiplier because it does just that – it multiplies air, which creates smooth air, no blades.

Now, heading back to the Dyson Vacuum Cleaners… Did you know that the REAL part of ANY vacuum is the motor? I thought about this, but then again, I never witnessed the motor, first hand either.

DSC_0415In each Dyson Vacuum Cleaner, there is a digital computer controlled motor. This motor has a small computer inside. Within that motor, is a small part is called an impeller. Am I getting too technical for you? Bear with me, it’s really interesting! This impeller is designed to create suction, not blow air. A motor that creates suction, that doesn’t blow air; how random is that? Dyson has an entire team of motor specialists (specialists?) and scientists (Scientists?) to create the design of motor for Dyson products. Who knew – an entire team of specialized, scientific, dudes in white coats, people with smarts, that know what our homes are in dire NEED of?

I can honestly say that when I mention anything about my love for Dyson, the first comment that I get is: Price.

“I don’t want to pay Dyson’s price for a ‘vacuum’ cleaner.”

Have you calculated the price of a vacuum cleaner, seriously, deeply, calculated the price?

With our old vacuum, while it was a gift, we paid well over $300 in the very short amount of time that we owned it, just to maintain the dumb thing (that didn’t even work!). Where did I calculate this price? Vacuum cleaner bags, replacer belts, service repair, and more.

I posted a video in 2008, showing our experience with set up, putting together, our initial experience & more! Our Dyson picked up so much that our ‘old vac’ didn’t pick up. I was seriously SO surprised!

In most vacuums, belts are used to rotate in order to ‘work’, but here are some facts that I learned:

  • Belts are annoying
  • Belts are expensive
  • Belts are yesterday

Dyson vacuum cleaners do not use belts. Yeah – put that in your pipe and smoke it, other vacuum companies! What is the running cost to maintain a Dyson? Zip. Zero. Nada. You purchase a Dyson, and what you see – is what you get. (Long story short – worth it!) No belts – no replacement bags! Some of the older Dyson models do have belts, but the newer ones do not, which means no ‘running cost’, and they come with a 5 year warranty.

I have the DC25 and love… love… love it! In fact, I loved mine so much, that I have had some family & friends already purchase and they feel the same way. (No, really, it’s true!)

Random thoughts about Dyson that I had no idea about:

  • The first Dyson was made in the early 1990’s
  • G-Force was Dyson’s first “commercial” product 1980’s (In 1983, Dyson produces his first prototype vacuum cleaner, a pink machine called the G-Force)
  • The Chicago, IL office handles all service calls
  • The US headquarters is in Chicago, IL
  • Dyson has been in Chicago for 8 years
  • The first ball design was in 2005; The Dyson DC15
  • Dyson is always evolving
  • ‘Slim’ was first compact vacuum
  • The Canister DC22 was evolved in the US 2009 with fingertip controls, based off Japanese design & is completely computer controlled motor
  • The DC24 is a small design, 11.6 pounds, that was formulated in 2008
  • The Dyson DC25 is for all floors, it is yellow, but there is a purple version that is called the ‘Animal’ that is the exact same vacuum, but is more specialized for pet owners.
  • The DC28 is Dyson’s ‘newest release’. It is bigger, has more cyclone suction, made for all floors, has more functions, has a wider/bigger brush.The weight difference is about 3-4 lbs from the DC25.
  • Dyson was the first to come out with the bag-less vacuum
  • There are approximately 120 employees in the Chicago office
  • There are an estimated 100 employed in the field to troubleshoot calls, but they mainly work with Dyson’s retailers to train store associates on our machines. (I had no idea about this! I thought we would go to a store, pick some random employee and they would say ‘hey, here’s a vacuum’ – yet Dyson trains the store associates about their machines. Impressive, if you ask me!
  • In Chicago, the office is an open office environment, no cubicles.

After the Dyson Event, we all went to The Drake for tea. Tea? I have never, in my life ‘gone out for tea’ before, but this was simplly beautiful, heart warming and memorable!

You can see more about my adventure here.

For even more information about the company that my family truly believes in, please visit Also, be sure to be on the look out for some fun posts and reviews coming up about Dyson!


  1. Danielle the vacuum? 🙂 How funny. Wow, this must have been a trip of a lifetime. Maybe it will happen again soon.

  2. Hi there,

    thanks so much for sharing this account of your trip to Dyson, and the wonderful photos! Fascinating stuff!

    I visited the UK Dyson HQ back in January, and I thought you might like to see my write-up of the trip. There’s a link to the videos I took, as well!

  3. Wow!! Great informative post full of info!!! It was great meeting you there. 🙂

    Kris (who currently has a Kirby but wants a Dyson!)

  4. @Cat, Thanks Cat! :rose: Weird, but a couple of sentences were out of place. All is fixed now & it looks like the FlickR badge is working now. It was truly an amazing event! I feel horrible for taking longer than usual to get a post live, but I took over 300 pictures & still have some videos I want to compile and add, but I will get those in another post. We did some fun and really cool hands on things. I learned a lot!

  5. I just had to bend over and kick myself in the rear a dozen times for missing out on this event. Thank you so much for summing up everything!

    I don’t always read a blog post all the way through, usually scanning gives me the gist of it, but I totally read this one!

  6. Tanya…what a fabulous post of your Dyson experience and the photos accompanying from Flickr are amazing. You sure know how to capture some great moments. I’m so glad I got to meet you and I hope to see you at many more future events!!! :good:

  7. I don’t know why, but the FlickR images show up funky. :unsure: If it’s not fixed in the am, I will re-upload elsewhere. :mail:

  8. All of those pictures are absolutely amazing! And hats off definitely to Dyson for creating a fan where those with children don’t have to worry about those blades roaring! Is it just kid intuition of oooo, let’s stick our fingers in so Mommy comes running!

    Dyson is definitely advanced in their technology and it looks like the event at Dyson was AMAZING! :good: