In our current economy, we can never be too prepared or have our kids learn too much about the value of a dollar. I am really excited to share this news with you all! How often do your kids ask for the credit card or ask for one of their own? Now we can give them a card that has an allowable amount of money on it that we can track, as parents. No overdraft, which means no overdraft fees! 
Blackhawk Network, the largest third-party provider of prepaid gift cards, today announced its exclusive partnership with Plastic Cash International to distribute its MYPLASH Visa Prepaid Card, the reloadable prepaid program created for the teen and young adult market. MYPLASH joins over 300 retailers including the open-loop Visa prepaid cards on Blackhawk’s Gift Card Mall™ located throughout the United States.
MYPLASH Visa Prepaid Cards give parents the ability to manage their teens’ spending in a convenient, secure and “cool” way, while providing tools to teach financial education, fiscal responsibility and budgeting. MYPLASH is currently available for purchase at more than 1,550 Safeway stores in the United States under the banners; Safeway, Vons, Pavillions, Dominicks, Randall’s, Tom Thumb, and Genuardi’s & Carrs. MYPLASH cards can be reloaded at any of these retail locations and online via direct deposit at www.myplash.com. MYPLASH Visa Prepaid Cards can be used to make purchases where Visa debit cards are accepted worldwide.
“We are very excited about our new exclusive partnership with Blackhawk Network. With their large distribution channel, Blackhawk will help us reach our target audience who regularly shop at grocery stores and major retailers in other categories,” said Brian Newberry, CEO of Plastic Cash International. “In today’s economic environment, it is more important than ever to teach teens financial responsibility, how to budget and to make responsible purchases. Our MYPLASH products finally offer a cool product for teens by talking ’with’ them, not ‘at’ them. Blackhawk’s prepaid offerings are aligned with our goals by bringing a truly valuable product to teen consumers and their parents. We’re pleased and proud to be joining a growing number of brands that are benefitting from Gift Card Mall.”
“In our research we’ve found that teens are using prepaid as a payment method,” said Don Kingsborough chief executive officer at Blackhawk Network. “We provide cards on our Gift Card Mall™ that satisfy consumer needs and the MYPLASH Visa Prepaid Card meets this growing demand from teens for prepaid, reloadable cards.”
MYPLASH gives teens the feeling of responsibility and teaches them how to budget. Users can personalize their cards choosing from the world’s hottest music artists, athletes and brands, all of which are exclusive to Blackhawk Network.
“We want to deliver a brand experience that genuinely resonates with teens and their parents, and results in a long term relationship with both,” says Danny Klein, president and chief marketing officer at Plastic Cash International. “For our teen cardholders, myplash.com serves as a “destination” card account hub, with exclusive videos of their favorite artists and athletes, downloadable wallpapers and music, and access to special discounts on a wide range of youth products and content. Parents find that as their teens become truly engaged in the MYPLASH product, they can create a meaningful dialogue about financial responsibility and planning for the future.”
This is a must for anyone with teenagers! I think this is a great learning tool for how to manage your money even better and teaching more responsibility to our youth.
Check out http://www.myplash.com/ for more information.
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