Coin Cell Safety & New Rayovac Battery Packaging

Having two young kids in the house, we are constantly reminded about child safety and to ensure that they are safe in every aspect in our home. When you think about the little ones running around the house and putting things in their mouths, we rarely think about what’s inside those items. My youngest used to love pulling herself up on the ottoman and sneaking the remote away from us. She’d chew on it like it was a chew toy. Not once did I think about her being in harms way with simply a remote control. Did you know that approximately 500 cases a year of ingestions are from lithium coin cell ingestions and that more than 62% are children under 6 years? I was shocked when I saw these statistics! Keeping children safe has always been a top priority for Rayovac, so they created this Rayovac Coin Cell Safety informational page to inform you on this, how you can act fast if this should happen and how to prevent this tragedy from happening.

Rayovac has developed new coin cell packaging that aims to decrease the likelihood of accidental battery ingestion.

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The dangers of swallowing batteries are all too real when it comes to young children and their common habit of putting small items into their mouths. That’s why Rayovac®, a worldwide leader in battery power and innovation, has created new robust packaging for its coin-sized batteries. This innovative packaging can deter children from accessing the batteries entirely.

Numerous packaging initiatives have been started by Rayovac but none more important than creating new battery packaging that makes child-safety a top priority. Extensive research has been conducted showcasing the prevalence of lithium coin-cells being consumed by children. According to this research, there are approximately 500 cases of coin cells being swallowed each year1. While only 6% of these cases involve batteries that came directly from the packaging1, Rayovac continues to increase awareness by implementing further changes to the packaging of its specialty batteries.

Tangible changes include updated warnings on the front and back side of the battery pack. An updated warning icon and improved warning copy inform the consumer of the hazards associated with coin cell batteries. Later in 2013, Rayovac will start shipping coin-cell sized batteries that are physically imprinted with a child safety warning so awareness and education continues after the packaging is discarded.

Further enhancements include an improved packaging structure that helps to prevent accidental ingestions. The new coin cell package has been newly created to trap the plastic blister that holds the battery between two cards. Now, to access the battery, a pair of scissors is required. For multi-packs, each cell is individually sealed requiring the consumer to cut out each battery. This update has proven to be substantial because individual dispensing is now encouraged.

For more information on Coin Cell Safety, be sure to visit http://www.rayovac.com/Learning/Coin-Cell-Safety.aspx.

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