Mother’s Day! Mother’s Day! Have you gotten your mother anything yet? No matter where we turn, there is talk about that perfect gift for Mom. I will say that I am usually the one to pick out or even buy my own Mother’s Day gifts, so when I get anything extra; that just makes my day! Last year, the kids each made me a Hallmark flowerpot and to this day, that still means so much to me! I love shopping for my mom! (That’s me & my mommy!)
Western Union is here to help you out with Mother’s Day! “Return the Love” is a national Mother’s Day Campaign designed to encourage consumers to give mom the perfect gift.
Did you know that more than 40% of moms admit to pretending to like their Mother’s Day Gifts? This seems high, but pretty realistic!
When researching Mother’s Day gifting trends, a recent Western Union consumer survey1 found daughters and sons of all ages have good intentions when it comes to finding the perfect gift, but 42 percent find it hard to shop for the perfect gift for mom.
“Seventy three percent of consumers are planning to give a Mother’s Day gift this year and Western Union’s ‘Return the Love’ campaign is designed with both the gift giver, and the gift recipient, in mind,” continued Stockdale. “The gift of cash is easy and convenient to give, and it’s sure to be something that mom will never return or exchange.”
“Return the Love” is a multi-faceted, integrated consumer campaign designed to encourage consumers to send the gift of cash, this Mother’s Day.
“Return the Love” campaign elements include:
- Kick-off special performance dedicated to Moms featuring Wyclef Jean and Paulina Rubio at the Billboard Latin Music Awards, on April 29, produced and broadcast live by Telemundo.
- Several Wyclef Jean and Paulina Rubio performances and consumer-facing events, including a special concert honoring military moms;
- Advertising via print, broadcast, radio, out-of-home, mobile and online channels showcasing the myriad of ways mom shows her love to her children, from giving them 12,368 kisses to changing 5,345 diapers and preparing 19,710 meals;
- In the social media space, Western Union dedicates a tab on its Facebook page encouraging fans to share how they are honoring and celebrating their moms;
- Additionally, Western Union has a Flickr®page (flickr.com/groups/love2010) where consumers can share photos of their moms. Each week, Western Union will select photos from this gallery to display on the company’s home page, www.westernunion.com
The Western Union consumer survey also found 42 percent of moms have pretended to like a Mother’s Day gift; and separately, 30 percent thought the gift was either “thoughtful” but not a gift they wanted, or they did not receive a gift at all.
This year, let’s give mom what she really wants!
Western Union’s Return the Love Photo Group
Western Union has set-up a Mother’s Day Flickr group where you can share photos of your mom or even a photo of you and your child. Each week, they are selecting photos from this gallery to display on the company’s home page at www.WesternUnion.com
Western Union just sent me a Mother’s Day gift — a $50 Western Union gift card! What mom couldn’t use $50? They also sent me some additional $50 Western Union-branded gift cards to give to my favorite moms (my readers!) on Mother’s Day!
All opinions in this posting are 100% my own.
- Five (5) winners will each recieve a $50.00 Western Union Gift Card! (Total of $250.00!)
–> Western Union Gift Cards are just like Visa prepaid cards; they can be used wherever Visa is accepted.
- Tell me about your mom! Do you have a special memory that you want to share?
- Twitter the giveaway (copy & paste text below to Twitter. Leave link on comment entry) -OR- You can click the TWEET THIS button on the top or bottom of this post, it will take you directly to Twitter & it will write your tweet for you. Tweet & bring the link back here! You can tweet daily, but be sure to leave your link here, but you must also have the initial entry as asked above!
- Blog about this giveaway (leave link on comment entry)
- Subscribe to Mommy Goggles feed (subscription on right sidebar)
I just entered the Western Union $250 Giveaway #MommyGoggles! http://tinyurl.com/36sf2us
- Winner(s) will be chosen at Random and backed up by post content.
- Winner will be contacted via Email. If no response in 48 hours, another winner will be drawn.
- For more specifics on how winners are drawn, click here
- Winners are posted here for reference
- US entries only (No PO Boxes; for shipping purposes)
- Contest ends on May 22, 2010 at 11:59 pm Central Time
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About Tanya
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My Mom is one of the most special Moms because of her generosity and how much she sacrificed to raise us
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I remember my mom waking me up early to get my homework finished.She was always
good at helping me and believe me I was a hard one to get up then
I learned how to cook watching her.
My mom loved gardening. She grew all kinds of beautiful flowers.
My mom is the best. She is constantly thinking of others and she’s passed that trait to all of her children.
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My mom is my best friend and my closest confidante. I can spend hours talking to her on the phone. She lives 3 hours away and I wish she lived closer!
I have many special memories because my mom tried her best to make everything special for her kids.
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My mom is an awesome woman who has always been very supportive and tries to help us in any way she can.
I remember Mom making dinner. Seems she was always cooking for us. One of the meals we used to have as a treat was scrambled egg sandwiches with mayo. Yum. And now my daughter won’t eat scrambled eggs.
My mom is wonderful. She came to a tea party fundraiser with me today and helped me raise money, talked with my friends and was there to listen to me freak out when a friend asked me to be her children’s godmother. I feel closer than ever to her.
mom making seaweed salade ty
I look nothing like my mom who is my actual, biological mom. She’s Asian and looks it. I too am Asian through her but don’t look it at all. Nobody ever believes that I’m Asian until they meet her!
My Mother did all she could (gifts, meals, clothing, LOVE, etc) for her children, grandchildren and the children of others!
My mom is a sweet southern belle. I live 1000 miles from her now, and I miss her like crazy. I’m so excited, because she is coming for a visit in June when my son graduates.
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My mom is one of the most positive people ever, she can make light of any bad situation and has taught me to see the good in everyone and everything.
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Thanks for the giveaway…my Mom was a WWII & Korean War veteran, an Army Nurse; she left the service, married & started a family, then went back to nursing for another 20 years. After she retired she was a volunteer at a women’s & children’s clinic for another 10 years…she was all about helping those in need, a great example to myself & my siblings.
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My mother is an incredible woman. If I weren’t lucky enough to be her daughter, I would want to be her friend. She is open hearted and beautiful, inside and out.
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